Diarrhea in children: campaign reaches 30,000 in Benue

Posted by Isaac Eranga, Award winning Health Journalist

A multi-pronged campaign in Benue state, Nigeria, aims to stop preventable child deaths from diarrhea by reaching diverse audiences with important prevention and treatment information. Local government leaders, faith leaders, farmers, motorcycle taxi drivers, and informal law enforcement groups are among some of the groups reached.

More than 200,000 children in Nigeria die each year from diarrhea-related illness, and most communities in Benue state have seen diarrhea-related deaths.

The “Push Diarrhea Away” campaign uses thought leaders and community volunteers to help spread the message that ORS and zinc should be used to treat uncomplicated diarrhea in children under 5. The campaign has reached nearly 30,000 people through road show performances, advocacy visits to rulers of all 23 local government areas in the state, and an official campaign launch event with speeches from well-known public figures. At the launch, Dr. Cecilia Ojabo, state commissioner for health and human services, advised the audience on the eradication of diarrheal disease through handwashing, improved quality of drinking water, environmental cleanliness, and avoiding open defecation.

The state’s first lady, Dr. Eunice Ortom, attended the launch event and was recognized as an ORS and zinc champion. In a ceremonial gesture, Dr. Ortom handed batons to wives of local government leaders in Benue State, asking that they be ORS and zinc advocates. She charged them to spread the message of the appropriate treatment for diarrhea. More than 60 other volunteers were recognized at the event. Dozens of young children attended, wearing shirts emblazoned with the campaign name.

“We should endeavor to integrate ORS and zinc messages into our various activities . . . at [the] grassroots level to facilitate a quick scale-up of this intervention and sustain good practices of diarrhea treatment at [the] household level to save the Benue child,” said Dr. Ortom.
SHOPS Plus is working to improve country ownership and ensure sustainability of this ongoing communication campaign.

Dr. Eunice Ortom, first lady of Benue state (right), shares a word with Justice Mary Abounu, wife of the deputy governor. | Photo credit: Aleva Shiaondo Fidelis

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